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Long-form notes and analysis. Some stand alone; some are the raw content produced inside an experiment.

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How I Cross-Check Search Console Against GA4: The 3 Things I Double-Check

Search Console and Google Analytics measure different things, so they will never agree exactly. The skill is knowing when a gap is normal and when it's a warning. The article walks through the three checks I run first: making sure both tools use the same date window and time zone, comparing Search Console clicks with GA4 organic sessions page by page, and confirming that tracking is actually firing.

By Michelle Silva · 20 Sept 2026 · 4 min read · SEO

Part of ML-001

How I Read Google Search Console Report: The First 3 Things I Look At

The first 3 things I check in Google Search Console: the time range, the Indexing report, and query performance. Plus a pro tip on keeping a change log.

By Michelle Silva · 20 Sept 2026 · 4 min read · SEO

Don't Think About GEO Until Your SEO Foundation Works

GEO promises a new way to get found, but it runs on the same foundation SEO always has. Before chasing AI citations, check if AI can even read your site.

By Michelle Silva · 12 Sept 2026 · 6 min read · SEO

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