About Michelle Labs
A Personal Lab For Digital Marketing.
I test things, measure them, and show what I found.
01 · What this is
Test it. Measure it. Show the work.
Michelle Labs is where I turn digital marketing questions into small, honest experiments, and publish what happened, including the results that didn't go the way I expected.
Test
Start with a real question and a clear hypothesis, then change one thing.
Measure
Set a baseline before the change, and track what actually moves afterwards.
Show
Publish the method, the data and the limits, so you can judge it yourself.
I also publish digital marketing knowledge-sharing articles, written for marketers who are just starting out.
02 · Who is Michelle
A curious marketer who tests before deciding.
I'm a data-driven, passionate digital marketer with five years of experience, and I love experimenting before making any decision.
That habit is the whole reason this lab exists. When I'm unsure whether something works, I'd rather run a small test and look at the numbers than rely on a hunch or a confident-sounding tip.
Credentials · verified on Credly
03 · Why it exists
Because advice is easy to give and harder to check.
Some marketing advice is asserted, not carefully tested.
When a digital marketer has a problem, checking the data is a must. But data can mislead you too: a report can be set up wrongly, a number can be true and still tell the wrong story. Michelle Labs is here to help you work out what the data is really saying.
Every experiment follows the same chain
- 1Question
- 2Hypothesis
- 3Experiment
- 4Data
- 5Result
- 6Learning
- 7Next experiment
04 · Look around
Which marketing claim would you test first?
Browse the experiments or read the articles to see how the lab works.