Privacy Policy

This policy explains what information Michelle Labs (https://www.michellelabs.com) collects from visitors, why, and how you can control it. It’s written for a small, independent site publishing marketing experiments and articles — there are no user accounts, no payments, and no data sold to anyone.

Information we collect

Michelle Labs doesn’t require you to create an account or provide personal information to read anything on the site. The only data collected comes from optional analytics:

• Analytics. We use Google Analytics to understand how visitors use the site — which pages are read, how people arrive, and general traffic trends. This runs through Google’s Consent Mode v2, meaning analytics cookies are only set after you accept them in the cookie banner. If you reject or ignore the banner, no analytics cookies are set.
• Consent choice. Whichever choice you make in the cookie banner (accept or reject) is stored in your browser’s local storage so we don’t ask again on every visit.

How we use this information

Analytics data is used only to understand readership and improve the site’s content and experiments. It is never sold, rented, or shared with third parties beyond the service providers below.

Third-party services

• Google Analytics — see Google’s Privacy Policy for how Google handles this data.
• Sanity — our content management system, used to store and serve the articles and experiments on this site. It does not process visitor personal data.

Cookies and your choices

The cookie banner shown on your first visit lets you accept or reject non-essential analytics cookies. You can change your mind at any time by clearing your browser’s local storage for this site, which will show the banner again.

Your rights

If you have questions about what data is collected or want something removed, contact us at hello@michellelabs.com.

Children’s privacy

Michelle Labs is not directed at children and does not knowingly collect information from anyone under 13.

Changes to this policy

If this policy changes, the update will be posted on this page with a new “last updated” date above.

Contact

Questions about this policy can be sent to hello@michellelabs.com or via the about page.