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Long-form notes and analysis. Some stand alone; some are the raw content produced inside an experiment.

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Don't Accept Every Google Ads Recommendation Until You've Checked These 5 Things

Google Ads' Optimization Score rises whether you accept or dismiss a recommendation. Here are five things to check before you click 'Apply all.

By Michelle Silva · 12 Sept 2026 · 7 min read · Google Ads

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