Michelle Labs — Let's Learn and Grow
I learn, test, measure and document digital marketing experiments from SEO and paid ads to content, conversion, AI and everything in between.
About the lab
Michelle Labs is a public record of real digital-marketing experiments. Each one begins with a question marketers argue about, and ends with data and a plain verdict — positive, inconclusive, or negative. Nothing here is a listicle.
The method
Question → Hypothesis → Experiment → Data → Result → Learning → Next experiment
When you publish a new page, does asking Google to index it in Google Search Console get it into the index sooner than waiting for Google to find it?
SEO · Published 20 Sept 2026 · 28 days · 2 articles tested
Search Console and Google Analytics measure different things, so they will never agree exactly. The skill is knowing when a gap is normal and when it's a warning. The article walks through the three checks I run first: making sure both tools use the same date window and time zone, comparing Search Console clicks with GA4 organic sessions page by page, and confirming that tracking is actually firing.
By Michelle Silva · 20 Sept 2026 · 4 min read · SEO
The first 3 things I check in Google Search Console: the time range, the Indexing report, and query performance. Plus a pro tip on keeping a change log.
By Michelle Silva · 20 Sept 2026 · 4 min read · SEO
Google Ads' Optimization Score rises whether you accept or dismiss a recommendation. Here are five things to check before you click 'Apply all.
By Michelle Silva · 12 Sept 2026 · 7 min read · Google Ads
The person
Michelle Labs isn't built on the premise that I already know the answers. It's a working notebook — wins, dead ends, and the occasional surprise, documented as they happen.
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